Is 'Googling' Still a Thing? Why Media Literacy is More Crucial Than Ever

As an - at least somehow - IT expert who’s been around for almost 40 years, watching the evolution of tech has been fascinating. One thing that really stands out is how the way we search for information keeps changing, especially among younger generations. A recent study from Bernstein Research highlighted that Gen Z, born between 1997 and 2012, isn’t using “googeln” (which made it into the dictionary 20 years ago) as much anymore. Instead, they’re just saying “suchen” (to search), and they’re doing it in ways that are more direct, bypassing Google altogether.

This shift isn’t just about language. It’s a reflection of how platforms like TikTok, Instagram, or even direct apps are increasingly becoming the go-to for recommendations and product searches. The younger crowd sees Google as a detour — and let’s be honest, who doesn’t want things faster these days?

Now, here’s where things get interesting from an IT perspective: this trend brings up the importance of media literacy like never before. With more people jumping straight into apps, which are often closed ecosystems, the flow of information is more restricted. The thing is, these platforms are curated. What you see depends heavily on algorithms, ads, and what the platform wants to promote. Google, for all its flaws, at least aims for a more open-ended approach. The search results may still be influenced by SEO and ads, but the scope is broader.

So, as more people rely on these "walled gardens" for information, understanding how these ecosystems shape what we see is critical. Otherwise, we risk getting stuck in bubbles, with limited views on the world. This is why media literacy is no longer just a nice-to-have; it’s essential for navigating today’s digital landscape.